Redefining What Buyers Need in a Home – and What Builders Need to Know

Redefining What Buyers Need in a Home – and What Builders Need to Know 2048 1365 Interior Logic Group

In the era of the 2020s, homebuyers’ needs have shifted. The pandemic drew people to value simplicity and health. More gatherings in the home, more awareness of our environment, and…

Three Kitchen Color Palettes with a Timeless Feel

Three Kitchen Color Palettes with a Timeless Feel 2048 1365 Interior Logic Group

Decorating and renovating the kitchen can be a great passion project in addition to greatly boosting homebuyer value—that is, if it’s done right. In today’s techy age, trends come and…

Creating Emotions Through Pantone’s 2022 Color of the Year: Veri Peri

Creating Emotions Through Pantone’s 2022 Color of the Year: Veri Peri 2048 1365 Interior Logic Group

Color is one the most powerful mood influencers out there. It can change our emotions and subconscious state of mind, and it even affects our perception of ourselves and others.…

Leveraging the Potential of Kitchen Remodeling

Leveraging the Potential of Kitchen Remodeling 2048 1366 Interior Logic Group

The kitchen requires active maintenance to maximize utility, convenience, and home value—hence, the kitchen remodel. A kitchen remodel is a necessity, and for some, a passion project. While the kitchen…

4 Ways Roomored is Elevating the Homebuying Experience 950 633 Interior Logic Group

4 Ways Roomored is Elevating the Homebuying Experience

Today’s homebuyers are not to be confused with generations past. The bulk of first-time homebuyers today are millennials, the generation who has grown up with technology. And right behind them is Gen Z, which is even more tech proficient. These younger demographic groups have become accustomed to doing just about everything virtually, and they like…

Redefining the Homebuying Experience Virtually: Top 4 Benefits of Implementing an Online Design & Sales Platform 1536 1024 Interior Logic Group

Redefining the Homebuying Experience Virtually: Top 4 Benefits of Implementing an Online Design & Sales Platform

The homebuying process is rapidly evolving as a result of the pandemic, advancements in technology, and the increasing popularity of virtual platforms. In order to be successful in today’s climate, homebuilders’ adaptation of elite technology in the sales and design process is critical because homebuyers expect it. Roomored, an integral component of ILG’s HomeDesign solution,…

New Year, New Look: 5 Kitchen Design Trends for 2021 2048 1431 Interior Logic Group

New Year, New Look: 5 Kitchen Design Trends for 2021

One of the most exciting things about January is planning new projects or “refreshes” for your home – especially the kitchen, the most-used room in your house. For inspiration on this journey, a great place to start is with the top kitchen design trends for the new year. While many kitchen design trends carry over…

How to Use the Paint Color of the Year – Aegean Teal – to Create a Pop of Color to Your Home Décor 917 620 Interior Logic Group

How to Use the Paint Color of the Year – Aegean Teal – to Create a Pop of Color to Your Home Décor

If you pay attention to home décor trends, you may have already heard of Aegean Teal, Benjamin Moore’s Paint Color of the Year for 2021. If you aren’t yet familiar with this hue, Aegean Teal is a blend of blue-green with a touch of gray, reminiscent of ocean water. The shade is both soothing and…

Quartz, Granite, or Marble Countertops – What You Need to Know When Designing Your Dream Kitchen 1500 1124 Interior Logic Group

Quartz, Granite, or Marble Countertops – What You Need to Know When Designing Your Dream Kitchen

The type of countertop you choose is one of the most important decisions you can make in a kitchen design or remodel. Countertops are usually the first thing people see when they enter a kitchen. They need to last a long time, clean easily, and look great with all of the other décor in the…

4 Effective Ways to Use Roomored Design Online 1536 1024 Interior Logic Group

4 Effective Ways to Use Roomored Design Online

Now that you’ve signed up for Roomored Design Online (congratulations!), it’s time to start thinking about the wide variety of ways you can implement this effective tool into your design process. From pre-appointment preparation for designers and home buyers to real-time collaboration during virtual appointments, Design Online increases efficiency, enhances visualization, and strengthens communication for…

Data Analytics Optimizes Design Studio Performance 876 487 Interior Logic Group

Data Analytics Optimizes Design Studio Performance

Article originally posted on builderonline.com Homebuilders can harness the power of industry-leading insights with cutting-edge technology. Data analytics isn’t merely a nice-to-have feature for professionals working in the home building industry — it’s a powerful tool that drives efficiencies from the showroom to the boardroom and builds a customer experience that boosts sales and satisfaction.…

Top 6 Roomored Design Online Features 1024 926 Interior Logic Group

Top 6 Roomored Design Online Features

Whether you’re a builder interested in upgrading your home design process or already getting started with Roomored Design Online, you’ve come to the right place. As you may already know, Roomored’s virtual design technology is a first of its kind, immersive online platform that can streamline the home design process. Design Online allows interior designers…

How Visualization Drives Sales for Builders in the Age of COVID-19 and Beyond 876 607 Interior Logic Group

How Visualization Drives Sales for Builders in the Age of COVID-19 and Beyond

Article originally posted on builderonline.com Shea Homes differentiates itself from the competition with a visualization platform to boost customer satisfaction. With all of the uncertainty that 2020 has cast over the world, it’s no surprise that so many people are focused on their home—one of the few remaining safe havens in a challenging environment. For…