ILG Blog

Property owners and operators – especially those involved in rental and senior housing – have a lot on their plates.

In addition to evaluating potential renters, marketing, addressing tenant concerns, collecting rent, taking on all of the financial responsibilities for their assets and much more, property owners and managers also must choose and install flooring and keep their properties attractive and competitive in the market.

While this is a heavy load, these stakeholders don’t need to shoulder it alone.

Interior Logic Group has a property services division that can help rental and senior living property owners and operators with choosing and installing flooring. Here are three ways this division can lend a hand:

1. We are a national one-stop shop…

Interior Logic Group Property Services is one of the nation’s leading suppliers of carpet, vinyl, and hard-surface flooring for apartment homes, single-family rentals and senior living communities. We are owners’ and operators’ go-to flooring experts, and we have locations in major markets around the country. ILG Property Services provides a single point of contact for all flooring and installation needs, and our quality-control team ensures the highest-quality product and installation available.

2. …that provides local service.

Because we have operations in locations around the nation, we provide property owners and operators with the convenience of a local partner. That means someone nearby they can turn to for help with all of their flooring questions and concerns. This can mean the world to a landlord or property manager who is juggling 800 balls at once.

3. We help rental properties remain environmentally conscious.

ILG’s Property Services is fully engaged in responsible and meaningful green efforts, with sustainable and recycled flooring products. Stakeholders can rest assured that the flooring products they choose meet the highest standards for sustainability, which is becoming increasingly important to rental property and senior living residents and investors alike.

4. We go above and beyond with service.

Our all-in-one online portal provides the ability to place orders, request an estimate, track invoices, control budget, and monitor real-time schedules for all current projects. Customers even have access to a prorate flooring calculator for resident back charges due to flooring damage. We also offer repair programs to stretch the life of rental flooring, and we provide flooring and installation for unit turns, rehab projects, condo conversions, new construction, common areas and capital projects, among many others.

With everything rental and senior living property owners and operators do, having a partner nearby who can handle their flooring needs is a godsend. ILG’s Property Services is a national one-stop shop with local service that can help stakeholders keep their properties environmentally conscious and manage flooring choices and installation through superior service. Partner with us, and you can’t go wrong.

As the largest national provider of interior design and finish solutions for the building industry, we know all residential construction companies have one common goal – delivering a positive experience that exceeds their homebuyers’ expectations.

A builder can best accomplish that goal today by teaming up with providers that can help buyers build their dream home. These partners ideally have a deep expertise in working with builders and are constantly evolving to provide solutions for the homebuying process.

Interior Logic Group (ILG) is a prime example of a trusted partner to the residential building industry. We have more than 200 locations and 100+ design studios across the U.S., and our team members have been serving the country’s top 20 largest builders for an extensive number of years. We have a deep history of working directly with buyers to deliver a design experience like no other. And, we offer a full suite of builder solutions, from installation to design studios to technology platforms, that can make residential construction significantly easier and more efficient.

Here is how ILG’s roster of solutions can directly benefit builders:

1. Builders can leverage a trusted industry partner to support their business.

ILG has long-standing relationships with many of the best industry leaders in the country. These are talented local market teams who in turn are able to utilize their expertise and labor relationships to deliver superior work.

For example, we have a large network of installation partners, allowing us to be the largest and most trusted installer of interior finishers. Our local market scale and extensive experience in installation enable us to offer a streamlined process and high-quality end result that homebuyers love.

In addition, our customers get the ease of working with a single, trusted provider who oversees every project, which promotes peace of mind and ensures a consistently excellent outcome.

By taking advantage of ILG’s full suite of installation, design, and technology, builders gain access to a wealth of leveraged expertise to deliver scalable solutions.

2. Builders can direct buyers to design studios that offer a customized experience.

ILG offers both builder-branded and ILG-branded design studios that provide a truly personalized homebuying experience from beginning to end.

At each studio, buyers meet with an experienced designer to begin building the home they always wanted. ILG offers a range of product offerings including flooring, cabinets, countertops, and window coverings. Buyers are able to see kitchen and bath vignettes that give them inspirational designs. This provides homebuyers with a tangible experience, giving them a clear picture of what their home could look like.

Rather than presenting buyers with an overwhelming stack of home design choices, ILG’s design studios help guide customers through the process, making these decisions much easier and less time-consuming than many other studios. This creates a considerably more enjoyable and customized experience for buyers, which is also a benefit to builders.

3. Builders can utilize ILG’s state-of-the-art technology t o help homebuyers discover and visualize their dream home design.

ILG offers a 3D visualization software called Roomored that enables homebuyers to design their homes in a whole new and exciting way.

This leading-edge design platform offers powerful sales and design solutions for builders while uniquely showcasing the design possibilities for buyers. Throughout the shopping experience, buyers can access the finish options within their builder’s design catalog and virtually customize cabinets, countertops, backsplash, flooring, and more!

Roomored’s curated design process also allows builders to add on finish options that give buyers more choices. It’s a great way for buyers to prepare for a design studio visit and reduce the amount of time spent there, which creates stronger and more positive relationships with builders.

Delivering first-class service to homebuyers is one of the best ways for residential construction firms to distinguish themselves from their competitors. This can be achieved by teaming up with a strong service provider like ILG that has deep expertise in the homebuilding industry. By leveraging ILG’s full suite of builder solutions, residential builders can gain access to a wide network of superior industry partners, direct buyers to design studios that offer a customized experience, and utilize state-of-the-art technology to provide homebuyers with greater control and ease over their home design. The results drive homebuyer satisfaction and loyalty for many years to come.

Choosing home finishes the traditional way can be time-consuming, confusing, and inconvenient. Setting aside hours to walk through a showroom and pore over volumes of samples is not how most people want to spend their time – especially when there’s so much else involved in the homebuying process.

Fortunately, there’s a way to make the experience of selecting finishes faster, easier, and more enjoyable: through technology.

Did you know Interior Logic Group (ILG) delivers the industry’s most powerful virtual home shopping, design and analytics platform? We offer Roomored, a virtual platform that transforms homebuying and designing into an immersive online experience.

Roomored is an integral component of ILG’s HomeDesign solution, offering fully virtual home shopping and interior design capabilities for homebuyers. Through this technology, homebuyers can design their dream homes online and visualize available countertop, cabinet, flooring, and backsplash options within a builder’s unique floorplan.

With its engaging photoreal visualization, Roomored enhances homebuyer satisfaction while accelerating home purchase and design decisions, and increasing option spend. This technology engages new homebuyers, increases option selection efficiency, and drives incremental revenue. In fact, leading homebuilders across North America are maximizing their results with this innovative platform.

Here are three ways ILG’s Roomored sales and design technology drives the virtual homebuying experience, streamlining the process for homebuyers and homebuilders:

1. Roomored engages new prospective buyers.

The stunning visuals of this platform capture potential customers online. Builders can showcase their floor plans, through virtual tours, high-resolution renderings, video fly-throughs and social media content.

The platform is dynamic and captivating, attracting prospective buyers and keeping them highly engaged in the selection process.

2. The technology empowers homebuyers with immersive virtual design.

Roomored’s virtual design tools increase confidence among buyers by showing them exactly what their future home will look like – complete with custom finishes.

When buyers can see the results in advance and tweak their selections as they go, there’s no more guesswork in choosing finishes – which leads to greater satisfaction and consumer loyalty.

3. The platform enables homebuyers to design online rather than only in the showroom.

Buyers are able to design their homes anytime, from anywhere, with an engaging, digital experience that showcases the specific finishes available for each home.

From initial sales engagement, to pre-design appointments and online finish selections, Roomored fully transforms the design experience from time-consuming, confusing, and inconvenient to efficient and satisfying.

There is a smart alternative to the traditional method of choosing home finishes. By using ILG’s Roomored sales and design technology, homebuilders can engage new prospective buyers, empower homebuyers with immersive virtual design, and enable them to design their home from virtually anywhere. The results are greater buyer satisfaction, improved builder revenues, and increased customer loyalty for the long term. Find out more about Roomored sales and design technology at www.roomored.com.

Working with a plethora of providers for home finishes can be a nightmare for homebuilders.

Coordinating schedules, prices, and product choices among all these different providers is likely to result in headaches for even the most organized builders.

Interior Logic Group is different.

We offer a full suite of innovative interior finish services that exceed the expectations of highly discerning buyers and help streamline the process for busy homebuilders.

Here are a few reasons why homebuilders love working with us on these services:

1. We are the leading installer for select high-value and stylistically important interior finishes in the country.

Interior Logic Group supplies flooring, cabinets and countertops, among other home finishes, to our homebuilder customers, as well as multifamily, commercial and repair & remodel customers.

We offer the highest-quality interior products and solutions available in the construction industry. These are sourced from the most trusted suppliers around the world.

Our finishes are lauded for their excellence and breadth of choices, with options to satisfy every customer.

2. Interior Logic Group offers a broad range of collections and products to help buyers choose finishes they’ll love with less time and effort.

Buyers are bound to find a design style that suits their tastes and budget among our collections.

We offer a wide range of collection finishes that include: Contemporary Farmhouse, Industrial Chic, Mediterranean Mod, Modern Edge, Modern Rustic, Distinguished Classic, New Traditional, Transitional, Earthen Contemporary, Modern Classic, Natural Influence, Coastal Elegance.

These professionally curated design collections make the process of selecting finishes simple and easy. And homebuilders know they’re providing buyers with top-quality products that are carefully curated to be durable and look amazing for years.

We also offer flooring options that are designed to meet a broad range of build specifications. Options include tile, hardwood, laminate, luxury vinyl plank, carpet and more.

3. We supply and install a variety of additional home interior products.

 In addition to our superior design collections, we also provide the following items:

• Wall tile and backsplash—We are highly specialized in the installation of tile and stone, delivering lasting performance combined with stunning design.
• Cabinets—We understand that cabinet selection and installation expertise are critically important. Homebuyers and builders can trust our professional team who have a depth of experience in cabinet design, selection, and localized installation to meet a wide variety of project needs.
• Countertops—From quartz to granite to solid surface, Interior Logic Group provides countertops using the latest technology and materials from leading national suppliers. The result is beautifully crafted surfaces that last a lifetime.
• Window coverings—Our robust offering of products includes shutters, cellular shades and faux wood blinds. We meet every design need with the ability to perfectly install window coverings during construction.

Interior Logic Group takes the headaches and nightmares out of working with suppliers during the process of creating dream homes. As the leading installer for stylish and top-quality interior finishes, we offer a broad range of collections and products that streamline the selection process for homebuilders and buyers. We also supply and install a variety of additional home interior products to improve the home finishing experience for homebuilders and homebuyers alike.

Contemporary farmhouse has become one of the hottest interior decorating styles among today’s homebuyers. In fact, home decorating TV channels, magazines, and websites have been championing this look for a while now, with no signs of stopping.

One of the reasons homebuyers are clamoring for contemporary farmhouse is that it combines country comfort with modern flair in a way that feels delightfully serendipitous. Yet, homebuilders know this style doesn’t just happen by chance – successful Contemporary farmhouse looks are achieved by carefully curating materials, designs, colors, and textures to create a harmoniously balanced home design.

Because it can be challenging, many homebuyers need some help in attaining this look in their own homes. Fortunately, homebuilders can readily assist with the right tools and knowhow. Here, ILG has assembled some tips homebuilders can use to help buyers achieve that perfect contemporary farmhouse look in their new homes.

1. Curate materials that have a refined durability.

Part of the contemporary farmhouse appeal is that it’s timeless. That means the elements have to last for years without wearing out or looking dated. At the same time, the look is warm and inviting, so homebuyers will find that anything too modern or industrial seems out of place.

White tile walls or flooring like Emser Tile’s Catch™ pattern offer the durability of brick in a more approachable material and color. The white will make any room of the house look spacious, while the brick-like pattern lends an air of nostalgia that appeals to today’s homebuyers.

A refined take on a durable product dials up the comfort level and is a hallmark of the contemporary farmhouse style.

Credit: Emser Tile

2. Present several options for neutrals.

The contemporary farmhouse look is ideal for mixing neutrals to develop a soothing color palette. Offer neutrals in a variety of textures and patterns to help homebuyers develop richness and depth in their home design.

For example, ILG’s Contemporary Farmhouse collection features textured taupe carpeting, a dark plank flooring, solid light grey cabinets, and an array of predominantly white tiles in marbled, chevron, and brick patterns for counters, floors or backsplashes. These products can be combined according to homebuyers’ tastes to deliver a customized contemporary farmhouse look in their own homes.

Neutrals provide the most versatile color palette, and they’re very much in vogue in home design today, which makes them ideal for creating the popular contemporary farmhouse look.

3. Offer the look of natural products, only better.

While contemporary farmhouse designs cry out for natural materials, suppliers are now delivering a host of “believable” home décor products that mimic elements of nature like stone and wood for a fraction of the cost and upkeep. These products look beautiful, last a long time, and don’t require fussy cleaning or maintenance regimens.

For example, Emser’s Alpine™ Glazed Body Match Porcelain stone tile adds a modern touch to a classic wood appearance for flooring that doesn’t need special cleaning agents or cause worry about scratches. Suggest pairing it with glass-front kitchen cabinets for a farmhouse look that’s both familiar and fresh. Realistic materials like this are ideal for creating a contemporary farmhouse kitchen, bathroom or den.

Credit: Emser Tile

4. Avoid confusing this look with pure country.

While there is a dose of country to this home design, contemporary farmhouse is definitely not flat-out country. The design should be casual, yet sophisticated; heartwarming, yet not saccharine; comfortable but neat.

This means avoiding suggesting anything too rustic or precious to homebuyers interested in the contemporary farmhouse look. Instead, help create an ambiance that’s casual and welcoming. Maybe a marble countertop next to a spacious porcelain sink, with a mosaic-pattern tile on the backsplash near a vintage stove.

Contemporary farmhouse is more tongue-in-cheek than country in its approach: clever, but never obvious or over-the-top. Above all, comfort must be balanced with chic and modern in a way that allows people to feel completely at ease.

Homebuyers will likely be coveting the contemporary farmhouse look for the foreseeable future. By curating materials with a refined durability, presenting several options for neutrals, offering “believable” versions of natural products, and avoiding materials that are too country in style, homebuilders can help their customers create perfect contemporary farmhouse looks that they’ll love for many years.

Buying a newly constructed home comes with many important decisions, not the least of which are the interior finishes.

While some homebuyers like poring over the options for finishes including countertops, backsplashes, tile, cabinetry, flooring and window coverings, others find it a stressful part of the homebuying process.

This is where design collections come in to make the job easier and much more enjoyable for homebuyers and homebuilders.

ILG has curated a series of design collections with expertly chosen room finishes that match. Rather than spending hours reviewing hundreds of options, buyers can simply choose a collection from the series to achieve their perfect look, and homebuilders can build the house in a more timely manner. It’s an ideal solution to an age-old problem.

Here’s how ILG’s design collections help reduce the stress of homebuying.

1. They take the guesswork out of choosing finishes.

Instead of wondering which backsplash matches which countertop, buyers can rely on ILG’s design collections to effortlessly create a coordinated look. Each collection has been carefully assembled so that the texture, color, and pattern of every element complements and enhances the others.

The end result is that homebuyers can feel confident that their finishes will look beautiful together and their home design will be harmonious because the collection’s overall aesthetic was considered by our design experts from the start.

2. They work with homebuyers’ tastes.

ILG has created 12 collections in styles ranging from Modern Edge to Coastal Elegance. Homebuyers can select from a broad spectrum of looks to find one that fits their taste, budget and needs.

While the collection styles are wide-ranging, there is a manageable number of options, offering plenty of choice without being overwhelming.

3. They ensure finishes of high-quality materials.

Each collection has been thoughtfully curated with only the finest finish products. From tiles to carpeting to hard surface flooring, homebuyers have only the best materials from which to choose, eliminating even more of the guesswork from these decisions.

Rather than worrying about installing inferior goods, customers who choose an ILG collection can rest assured that every product in their collection meets the highest quality standards – which instills peace of mind.

4. They work with ILG’s Roomored design platform.

ILG is partnering with homebuilders to incorporate the Roomored virtual design platform into their design studios. The platform allows customers to view design options before they buy them – including the finishes in ILG’s design collections.

Through Roomored, customers can see on a 3D design platform how each collection would look in a real home, giving them an even better visual representation of the collection than swatches do. This gives them added confidence as they select the finishes for their new home and helps streamline the process even further.

Choosing finishes for a new home can be a daunting procedure that causes added stress for many homebuyers. By eliminating the guesswork, working with buyers’ tastes, ensuring high-quality finishes, and working with the Roomored virtual design platform, ILG’s design collections help dial down this stress and enable homebuyers to achieve a home design they’ll love for many years.

Today’s homebuyers are not to be confused with generations past.

The bulk of first-time homebuyers today are millennials, the generation who has grown up with technology. And right behind them is Gen Z, which is even more tech proficient. These younger demographic groups have become accustomed to doing just about everything virtually, and they like it that way – which extends to their homebuying experience. Since 43% of new homebuyers are first-time purchasers, appealing to their preferences for technology just makes good sense.

Thanks to Roomored, an integral component of ILG’s Home Technology Solutions, we are able to offer today’s tech-savvy homebuyers a virtual home shopping and interior design experience. Roomored’s engaging photoreal visualization technology with its expansive digital catalog offers homebuyers an immersive experience for selecting interior finishes.

Here are a few ways that Roomored is helping builders elevate the homebuying experience.

1. The platform is time-efficient and convenient.

In addition to the planned time in the design studio, homebuyers can also use Roomored’s virtual platform and make their selections at their leisure.

What’s more, Roomored allows design professionals to prepare in advance for design appointments by pulling homebuyers favorited options, which streamlines decision making and helps move the design process forward. In fact, some builders have experienced up to 50% reduction in design appointment time with Roomored.

That kind of efficiency and convenience is tremendously important to homebuyers and to homebuilders as well.

2. It provides personalization.

Utilizing data in this manner is one more way to leverage the benefits of technology and make the homebuying experience more enjoyable for homebuyers, and it gives homebuilders access to key information about their customers that makes the process more efficient for them as well.

3. It delivers a wealth of information about home design products.

Along with increasing confidence in their design skills, today’s home-renovating television shows are also ramping up buyers’ demand of information about the home design products available to them.

Roomored’s online design solution provides buyers with all available finish options, including flooring, cabinets, and countertops – right at their fingertips. While customers used to have to go to a design studio, showroom or model home to see and learn more about these products, now they can explore them any time, from the comfort of their own home or just about anywhere.

In addition, the platform provides a high level of realism, so that what customers see is what they get, and they can be more confident in their design decisions. This allows homebuilders to move ahead more quickly to incorporate these decisions into the finished design.

4. It adds an extra layer of service.

Roomored allows buyers to do their research and exploration before entering the showroom so that they can visualize the products while spending less time in the design studio.

Essentially, the virtual platform provides a seamless transition between the service that buyers receive in a showroom and the service delivered by this new technology. It’s the best of both worlds, making the homebuying process easier and more efficient for the customers, the design teams, and the homebuilders.

Younger demographic groups are demanding digital solutions in every aspect of their lives, including homebuying. By providing time efficiency and convenience, personalization and an added layer of service to choosing home finishes, Roomored’s virtual platform elevates the homebuying experience for everyone involved.